26 Jul 5 Marketing Tips for Creative Passionpreneurs
Growing your business can be a very daunting task especially if you are a first-time entrepreneur. This is very true specifically to creative entrepreneurs. Starting out as a photographer, illustrator, lettering artist, designer or a freelancer in general takes a lot of work. You have a lot of things to think as you go about growing your business. One of those things is marketing your business.
We can read a lot of articles and watch a ton of videos about marketing our business. With all those information available to us, which ones are really worth following? It’s overwhelming to try to do all of those things at once while still starting out. Added to that is our inexperience. Experience can tell us what to do at just the right time but without that, where do we start?
That might be your question, “Where do I start?”
The guys at Passion Cafe TV have made a video to help you out in your first foray into business. Here are 5 Marketing Tips for Creative Passionprenerus:
1. Join groups and communities
Being a part of a group who are in your industry is helpful in growing your business. Some would think otherwise and say that you are putting your business at risk by hanging out with your competitors. But you might be surprised how open and approachable your “competitors” are. Contrary to what others might say, they are even willing to help you out.
Get to know these people and make friends, a lot of friends. Share to them what you do and don’t be afraid to ask questions. Who knows you might even find someone who could mentor you. Chances are some of them might have projects that they want to outsource because they have a lot of projects in their plate, and then you could the person to help them out. It’s a win-win situation for the both of you. He gets the client, you have a project.
2. Connect with Social Media Influencers
Social Media is a very important tool in marketing your business. As some would say, if your business is not in social media, it does not exist. But if you are starting out, you don’t have that much followers yet. So how do you increase your followers and grow your business?
Why not connect with people who already have the followers? They are called social media influencers. These are the people who you see create content that is being shared by millions of people.
You can connect with these influencers and have an arrangement where you ask them to feature your product or talk about your service. In exchange you give them samples of your products or even volunteer to provide your service to them for free.
3. Give a referral fee
Everyone wants to have money. Who doesn’t? Imagine getting money by just telling a friend that you know a friend that might be able to provide the product or service they are looking for. Doesn’t that sound easy? It does and it is a great motivator to get your friends to talk about you and your business.
In that way, you increase your network and get to market your business for free.
4. Start creating a sales funnel
Sales funnel is the process by which you convert potential customers to buy your product or service. What good will your marketing be if it doesn’t convert to paying customers?
One way to funnel your potential customers is to create content. As they say content is king. Start creating content and become an authority in your industry.
One of the best ways to create content is through a blog or vlog (video log). Start with creating content about your industry by sharing tips, stories, and anything that your potential customers would want to read. Through your blog, you bring in your readers and followers to your sales page and make them aware of your service.
5. Start with your personal brand
Your business starts with you.
What do you stand for?
What do you believe in?
Your business will only be as strong as you are.
Start to build brand yourself as your business grows.
Putting It All Together
These tips are just some of the hundreds of tips you read and hear. Take all these with a grain of salt and apply what works best for you. Some of these might not work for you and your business but some will, so stick it out.
Being a creative entrepreneur is not an easy journey and I applaud you for doing it. It shows that you are person who wants something more for your life and are willing to sacrifice to achieve it. At the end of the day, your business begins and ends with you. For your business to grow, you have to be willing to grow as well.